Basketball

Why Damian Lillard Gives Me Nightmares

Why Damian Lillard Gives Me Nightmares

It’s 2014 and I’ve just declared for the NBA draft. All the training, all the practice, all the work, it’s about to pay off when I hear my name announced and put on that NBA jersey. This is my moment.  I’ve worked for it,  I’m ready, I’ve earned it. Before I go any...

The Time I saw Michael Jordan and the Bulls

When I was 5 years old my dad took me to see Michael Jordan and the Bulls take on our hometown Toronto Raptors. It was the inaugural season of Raptors basketball and we shared a set of season’s tickets. This was big, my dad was taking me to see the greatest player in...

Villains: The Players We Love To Hate

Villains: The Players We Love To Hate

When it comes to marketing a sport one universal truth is that villains capture people’s attention. Regardless of their propensity to cross the line every sports fan is captivated by those particular players that we just love to hate. What makes a true villain though?...

5 Athletes With Iconic Brands

5 Athletes With Iconic Brands

In sports being popular is more than just being good at your sport. Athletes have an ability through their personality, interviews, and social media to build a brand and create their public persona. This list is going to look at 5 athletes, in no particular order who...