Catching Up With Brett Lindros

Catching Up With Brett Lindros

This week I had the privilege of interviewing former NHL player, Brett Lindros. Lindros, born and raised in London, Ontario played junior hockey for the Kingston Frontenacs before being drafted 9th overall by the New York Islanders in 1994. He is the younger brother...
Emotionally Driven Campaigns And Why They Work In Sports

Emotionally Driven Campaigns And Why They Work In Sports

“People underestimate the power of nostalgia. If baseball can use it to get people to care about that worthless sport, then I can use it to get my siblings to care about the farm. Nostalgia is truly one of the great human weaknesses. Second only to the neck.” – Dwight...